Wednesday, Dec. 1, 2021

1:00 PM ET / 10:00AM PT

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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Wednesday, December 1, 2021

1:00 PM ET/10:00 AM PT

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Regulating Cannabis

Relax and relive the moment.

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Program

 

Public support of marijuana legalization and reform risen steadily over the past decade. Nationwide, cannabis has been fully legalized in 18 states and the District of Columbia and is legal for medicinal purposes in 37 states. But cannabis remains highly regulated and criminalized at the federal level. 


From disproportionately impacting communities of color through racially targeted arrests, to a lack of federal protections for financial institutions serving marijuana businesses – the federal marijuana prohibition has severely impacted both individuals and businesses across the country. 


What does federal reform of cannabis look like in the 117th Congress? What guidelines could a sensible policy framework contain? How can a regulated marijuana industry operate safely and how should priority issues like safe banking, decriminalization, and substance abuse be addressed? 


The Hill will gather policymakers and subject matter experts for a comprehensive discussion about cannabis policy and regulation. 

Speakers

Michael Dundas

Founder, Navigaire Advisors

On regulating marijuana from the dispensary perspective

Nicole Elliott

Director, California Department of Cannabis Control

On regulating California's legalized recreational marijuana

Dr. Staci Gruber 

Associate Professor of Psychiatry, Harvard Medical School

On the health effects and medical efficacy of cannabis  

Sen. John Hickenlooper

(D-CO)

Member, Commerce, Science, and Transportation Committee

 

 

On the role Congress should play in regulating cannabis

Rep. Nancy Mace

(R-SC)

Sponsor, The State’s Reform Act

On her bill to end federal cannabis prohibition

Dr. Nora Volkow

Director, National Institute on Drug Abuse, National Institutes of Health


On ​​the science and health aspects of cannabis use

Linda Mercado Greene

Owner & CEO, Anacostia Organics

On equity and diversity in the medical marijuana industry


Questions for our speakers?

Submit Your Video Question Here
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Sponsor Perspective

Name

Title

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Moderator

Steve Clemons

Editor-at-Large

The Hill

Sponsored by:

It’s time to face the facts: legal cannabis is here to stay. Today, nearly half of Americans live in a state with legal adult-use cannabis, with two-thirds having medical cannabis access. In the United States, not only is legal cannabis one of the country’s fastest-growing markets, worth $61 billion, but it also employs more than 300,000 Americans. We still lack a federal framework to regulate this booming industry despite these facts. It’s no longer a question of if Congress should provide clear guidance; it’s a question of how we get it done. Legal cannabis is here, and CPEAR is here to get it done right. Learn more about the Coalition for Cannabis Policy, Education, and Regulation.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillCannabis

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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